Know exactly how much you have to spend on everything. This will help you make the right decisions on where to spend money. Keeping in mind there are many things you may not think of that you need. Things such as security, sanitation, portable restrooms, insurance, permits, etc.

Decide early on who your target audience is. What types of entertainment does your market follow? Which of these types would bring in more ticket buyers and in turn more revenue? Once you know what type of entertainment to buy, you can get started booking your talent.

This one could arguably be #1. As early as possible get other professionals involved. Your specific providers will know exactly the right solution for your needs and budget. They most likely have done this type of setup many times before and can save you many headaches in the planning process.

Finding the right place for your event is crucial. Things like ease of parking, plenty of space, and fits within your budget are all things to consider. Would an outside event work best for what you have in mind? Or would a small intimate setting indoors be better? Again, your trade professionals can help you with all of these decisions. Keep in mind how many patrons you need to break even or make a profit. This will help in finding a spot big enough for your needs. If you are planning a live music event you will also need plenty of parking for artist’s busses and equipment. The more artists in your lineup the more space you will require.

Many cities and municipalities require some form of permit to host a live event. This may also include an insurance certificate and safety plan. Find out what you will be required to have early so you have plenty of time to get it all in order. Months of planning can go to waste if your permitting is not in order.

There are many things the average person who attends a live event doesn’t think about while at the event but all of them are vital to the success of the event. Things such as security, cleanup, food and merchandise options, adequate restroom facilities, first aid, evacuation procedures, social distancing measures… the list goes on and on. If this is your first time planning something of any magnitude it may be easy to forget some of the details.

Finding one or more sponsors to help with your event will help with the cost of your event. Partial or even total sponsorship can be possible. Look for sponsors that make sense with the target audience you have chosen. Pay attention to who sponsors other events in your area. These people may be more inclined to help with your event. Sponsors come in all sizes and professions, the usual types are car dealerships, local stores, law offices charity groups. Such things as banner placement on the stages and throughout the event space can be purchased by your sponsors. One thing to remember is that the banners need to be added to the stage before and while it is being built. Once the structure is up your production provider will most likely not take it back down to accommodate your banners.